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Unformatted text preview: To start with the company made a number of management changes. The company retooled its hardware and software to create the user friendly ERB system, and deployed a door-to-door sales force o solicit subscriptions from high end restaurants. The combination of e-commerce, useful, user-friendly technology, and the personal touch. 4) Why would restaurants find the SaaS model very attractive? Restaurants like the SaaS model attractive because customers dont buy software and install it on their computers, but instead go online and get the software functionally through subscriptions. They also dont sell goods, but instead enables diners to make reservations, like social networking sites provide services....
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This note was uploaded on 02/01/2011 for the course MKT 660 taught by Professor Keithrieger during the Spring '10 term at Western Intl..
- Spring '10