30 Lesson Attitudes

30 Lesson Attitudes - Attitudes: Making Social Judgments...

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Attitudes: Making Social Judgments ASSIGNMENT a. Study text Chapter 16 (pg. 649-656 & 412-413, Analyzing Arguments) and Supplemental Reading at end of lesson in Course Guide. b. Complete Concept Check 16.3, (pg. 653). c. Review Questions: Chapter 16, practice test questions 8-10 (pg 675). d. Answer IPO 30. LESSON OBJECTIVES 30.1 Explain formation of attitude and attitude change based on behavior and persuasive communication. 30.2 Apply selected theories of attitude change and persuasive communication. PERFORMANCE OBJECTIVES 30-1. Describe the utility of attitudes as predictors of behaviors. a. Define an attitude. Positive or negative evaluations of objects of thought b. Describe the three components of an attitude. (1) Affective. Emotions, feeling Emotional feelings stimulated by the object (2) Behavioral. Predispositions to act Consists of predispositions to act in certain ways towards the object of an attitude (3) Cognitive. Beliefs, ideas Is made up of the beliefs that people hold about the object of an attitude
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This note was uploaded on 04/03/2008 for the course PL 100 taught by Professor Meine during the Spring '08 term at West Point.

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30 Lesson Attitudes - Attitudes: Making Social Judgments...

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