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Comm paper - The Effects of New Media Technologies Jordan...

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The Effects of New Media Technologies Jordan Townsend - 8469785 Theresa M . De Los Santos Friday 12pm Section
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Media Ecology theory is built on the ideas that media infuses every act within society, media ties the world together, and that media fixes our perceptions and organizes our experiences . Media ecology studies the way in which media and communication mediums affect the values and emotions of people . People are greatly influenced by media; their perception of the social world is subtly manipulated by it (McLuhan 1962) . The purpose of this paper is to examine McLuhan’s theoretical approach to new media by addressing the issues of globalization and the dissemination of information . In order to better illustrate these concepts this paper will focus on Internet enabled communication technologies and their impact on society . These two communication issues are represented in a recent Washington Post article that described the story of how a middle-aged Scottish woman named Susan Boyle became a celebrity almost overnight . Boyle performed a song from the musical “Les Miserables” on the popular television show “Britain’s Got Talent .” After her outstanding performance, celebrities Ashton Kutcher and Demi Moore used a website known as Twitter, where they were able to describe their enjoyment to their massive fan base within minutes (Jordan 2009) . Advancements in communications technologies are always being made as a means to accelerate and enhance the exchange of information amongst people . Media Ecology Theory describes the effects of technology on a specific culture and how it would impact humans and their relations amongst other cultures . McLuhan’s work in Media Ecology analyzes the impact of new media technologies on society . An important assumption made by the theory describes media’s contributions towards globalization . McLuhan uses his concept of the global village to describe the idea that on a global scale, humans are continuously
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and instantaneous connected by new media (McLuhan 1962) . The global village is built upon media’s ability to bridge cultures that had previously been unable to interact and communicate with each other . People from all over the world can now feel a sense of community without the burden of physical boundaries through new media applications such as the Internet . The Internet achieves globalization by establishing a new communication medium that is able to exchange information instantaneously across the globe . Traditional means of communication like newspapers, books, and radio are being replaced by new inventions including mobile phones, television, and the internet as new channels for information to be delivered within a constantly
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This note was uploaded on 02/01/2011 for the course COMM 89 taught by Professor Jansma during the Fall '08 term at UCSB.

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Comm paper - The Effects of New Media Technologies Jordan...

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