last2pagesoflecturenotes - Political/PublicOpinionInfluences

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Political/Public Opinion Influences Media Theory Implies the public has an agenda of some kind Main premise o Media tell us not necessarily what to think but what to think about o Media tells us what is important/not important; shows the information  that matters o Makes something salient, made so by the press o Different than persuasion where it is convincing you one way or  another, just tells you what to think about o Why powerful/Why should we care? Because it could be inflating the importance of something that  really shouldn’t be all that important o Example from  Citizen Kane Research on agenda setting o Match press agenda with public agenda o Time series designs and experiments Monitor news coverage over time You get news coverage and the public agenda comes  after More Recent Developments o Individual differences and issue differences Are some people’s agendas more likely to be set than other’s  people People who have a high need for orientation; who is curious Based on relevance, or what is important to you as a person,  especially if you are unaware of what is going on
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last2pagesoflecturenotes - Political/PublicOpinionInfluences

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