32 Lesson Social Influence I

32 Lesson Social Influence I - Social Influence I...

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Social Influence I (Conformity and Obedience) ASSIGNMENT a. Study text Chapter 16, pages 656-666 & 672-673 and the Supplemental Materials at the end of this lesson in the Course Guide. b. Complete Concept Check 16.4 (pg. 664) b. Review Questions: Chapter 16, practice test questions 11-15 (pg 675). LESSON OBJECTIVES 32.1 Explain the impact of social influence on individual conformity and obedience. 32.2 Explain the impact of social influence on individual and group behavior. PERFORMANCE OBJECTIVES 32-1. Explain conformity in a given situation. a. Define conformity. People yield to real or imagined social pressure b. Explain group factors that influence conformity. (1) Group size As groups grow larger, conformity increases- up to a point (2) Group unanimity. The more unanimous the group it, the more an individual will conform c. Explain individual factors that influence conformity: (1) Ambiguous situations. People are more likely to conform when they are in ambiguous situations or when they have reasons to doubt their own judgments (2) Presence of high status individuals. Research also shows that people tend to follow the lead of high-status individuals more than low-status individuals (3) High pressure situations. If the situation is ambiguous, increasing the importance of the judgment – that is, the incentives for being accurate – only serves to heighten participants’ tendency to conform (4) In-group vs. Out-group.
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Pressure from ingroup members tends to produce more conformity than pressure from outgroup members 32-2. Explain obedience in a given situation. a. Define obedience. Form of compliance that occurs when people follow direct commands, usually from someone in a position of authority b. Summarize Milgram’s Behavioral Study of Obedience. Wanted to identify the factors that lead people to follow commands that violate their ethics “subjects” were told that the study would concern to effects of punishment on learning Subject: “teacher”; accomplice: “learner” Told the subject to administer a shock to the accomplice each time he answered wrong; the shock would increase in pain each time Dependent variable: the maximum shock the participant was willing to administer before refusing to cooperate. Results: 65% administered the highest levels of shock
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This note was uploaded on 04/03/2008 for the course PL 100 taught by Professor Meine during the Spring '08 term at West Point.

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32 Lesson Social Influence I - Social Influence I...

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