Chapter_3 - E-Business Dr. Ashraf Ahmad 2006 Princess Sumya...

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E-Business Dr. Ashraf Ahmad 2006 Princess Sumya University for Technology
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2 Dr. Ashraf Ahmad Richness Versus Reach ± One of the phrases being emphasized these days is “ Every business is an information business ”. This phrase certainly holds a lot of truth, especially when you think about the importance of information in any business. Before we go any further let us explain what we mean by information and its richness .
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3 Dr. Ashraf Ahmad Main aspects that define the richness of information 1. Bandwidth, or amount of information 2. Customization of information to an individual buyer 3. Interactivity between buyer and seller 4. Reliability 5. Security 6. Currency (in terms of how current or up to-date the information is)
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4 Dr. Ashraf Ahmad ± The reach of information is defined as ‘ the number of people who participate in the sharing of that information ’. The richness vs. reach concept means that the richer the information is the less reach it has and vice versa.
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Dr. Ashraf Ahmad ± Consider the biggest store in your city that sells home appliances including vacuum cleaners. Clearly this store has a lot of reach because many people know about this store. You can go and buy a vacuum cleaner from
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This note was uploaded on 02/01/2011 for the course CSC 101 taught by Professor Ashraf during the Spring '11 term at Princess Sumaya University for Technology.

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Chapter_3 - E-Business Dr. Ashraf Ahmad 2006 Princess Sumya...

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