Comm 134 Notes

Comm 134 Notes - 07:26 FinalexamisMarch16 811am

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
07:26 Final exam is March 16 th  8-11am Comm. Association networking workshop jan 25 th   7pm Conference 930-115—how jobs are changing bc of media Pollock theater
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Comm 134  07:26 Social System/Ideological Level Institutional/Extra media level Organizational level  Communication Routines Level Individual Level Individual Level: Media Gatekeeper What are media gatekeepers? o People who have control over media content and program choices.  Who are media gatekeepers? o E.g. newspaper editor, TV producers, reporter, bloggers, owners. o educated, young, white, and male. ¾ of scripts in Hollywood  stereotypes- bc media is a risky business and need to reach a wide  audience.  Younger writers sometimes paid more than older writers o young, white, and male; less religious, more liberal than U.S. population. o … as a group, media gatekeepers differ somewhat from the U.S.  population. Individual Level: Media Personnel as Gatekeepers
Background image of page 2
Comm 134  07:26 Do the personal characteristics of media gatekeepers influence content? o David Manning white’s study of “Mr. Gates” o Selective perception- we don’t notice everything to the same degree.  India- 6 blind men and elephant.  Depending where we are positioned/ prior knowledge, we will perceive  differently than another person. Examples: reporters more willing to publish unverified rumors about  politicians they don’t like (Rosenthal) and select new items that confirm  their own opinion (Kepplinger) Do background characteristics affect new content? o Age: older and younger journalists may differ in story perceptions. o Gender: women journalists use more female sources; report more on  social problems and human interest stories.  o Race: ? ; might influence new interpretations… Same story 2 different titles SF Chronicle 16.8% non white staff “Health Care Treatment for Blacks Improving” SJ Mercury News 32.1% non white staff  “Studies: Health Care Disparities Persist” Do gatekeepers’ personal attitudes affect new content? o Politics: Campaign coverage from 1948-1996 found same: Number of stories from both parties Amount of coverage
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Comm 134  07:26 Favorability of coverage “hostile media phenomenon”: bias seems to reside in audience  members o Role Conceptions: Professional role conceptions affect reporting Have idea what your job is in the field 3 types 1) disseminators  to convey facts
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/02/2011 for the course COMM 134 taught by Professor Metzger during the Winter '11 term at UCSB.

Page1 / 20

Comm 134 Notes - 07:26 FinalexamisMarch16 811am

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online