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ACKNOWLEDGEMNET:First of all I would like to thanks to our respected teacher Sir Raheel Farooqui whocontributed his effort with me in order to make the report on digital marketing planof NIKE successfully. I had a question about the report for giving me a properoutline on how to prepare this report and giving me the opportunity to push thelimits of my mind he was also there to lend a helping hand, and supported to makebest as best work. Last but not the least, I would like to thank all those whosupported me in the background not in the forefront through this report and assistme whenever I want some backing from them.
1. INTRODUCTION:Nike is an American global corporation that is occupied with the plan, development, manufacturing, and worldwide marketing and sales of footwear,apparel, hardware, accessories, and services. The organization is headquartered close Beaverton, Oregon, in the Portland metropolitan area. It is the world's biggest provider of athletic shoes and apparel and a significantmaker of sports businesses. The organization was established on January 25, 1964, as Blue Ribbon Sports, by Bill Bowermanand Phil Knight, and formally became Nike, Inc. on May 30, 1971. The organization takes its name from Nike, the Greek goddess of victory. Not with standing fabricating sportswear and hardware, the company operates retail locations under the Nike town name. Nike supports some prominent competitors and sports teams around the globe, with the profoundly perceived trademarks of "Just Do It" and the Swoosh logo.2.EXECUTIVE SUMMARY:This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. With respect to this the report contains comprehensive marketing plan components including companyanalysis (Nike’s current and future status), situation or market analysis and competitors analysis; the report shows the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous years revenue and marketing expenses figures. Also execution plan as well as contingency plan has been shown which is thoroughly depends upon Nike’s senior management and team work which would make its objectives possible new offerings.