international business

international business - STUDENT NAME: ABSTRACT NUMBER : 1...

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Unformatted text preview: STUDENT NAME: ABSTRACT NUMBER : 1 COURSE NUMBER: BUS5110.e1 - International Business SUBMISSION DATE: 9/24/2010 ABSTRACT NO. 1 1-Article Title: Ethnic foods boom in France. 2- Article Source: This article is an online document that was written by Mattie Sharpless. The piece of writing was retrieved on September 23, 2010 from: http://findarticles.com/p/articles/mi_m3723/is_3_11/ai_54370353/ 3- Key Points: The article covers the impact of Ethnic foods in France and give advices on how to export those products. As Americans, the French have started to consume more ethnic foods than in the past years. Those products include goods from Asia (Chinese, Japanese), America (Tex-Mex, American), Africa (West African, Mediterranean) and other international cuisines. Examples of goods could include frozen foods, beers, seasonings or eat-in foods. These conditions present a great opportunity for any ethnic foods exporters to market their products in France. In addition, the article gives tips on the steps to use for exporting ethnic foods in France. Those tips include determining the trade trends, investigating sources, adapting products to local regulation and identifying the desired distribution channels. 4- Reference to Text: Sharpless piece of writing relates to different key areas of the text. First, the information and graphs displayed on page 36-37 demonstrate a rapid expansion of world exports since 1980. As a result, the opportunity to increase sales by exporting is a viable growth strategy. For example, Tex-Mex food products sold in one year in France reached $17.5 million and have been growing largely since then. As the author explains, This creates excellent opportunities for U.S exporters of ethnic food product. Second, materials on page 42 explain different advantages to focusing attention on a nation that is already a sizable purchaser of a particular good. Since ethnic foods already reached a great popularity in France, the French will be more receptive of products in the same category. Third, Sharpless article relates to page 53-57 of the text, which explains why to enter foreign markets (increase profits and sales, faster-growing markets...). Finally, tips on exporting ethnic foods in France are in reference with instructions on how to enter foreign markets located in the text (page 60). enter foreign markets located in the text (page 60)....
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This note was uploaded on 02/03/2011 for the course BUS 510 taught by Professor Ivanov during the Spring '11 term at Dallas.

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international business - STUDENT NAME: ABSTRACT NUMBER : 1...

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