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STUDENT NAME: ABSTRACT NUMBER : 3 COURSE NUMBER: BUS5110.e1 - International Business SUBMISSION DATE: 10/22/2010 ABSTRACT NO. 3 1-Article Title: Cultural Differences and International Business Communication 2- Article Source: This piece of writing is an article by T.J. Madigan. It was posted and published on March 3 rd , 2010 by Barackoli.com (A writers’ blog that was created to support President Barack Obama). http://barackoli.com/cultural-differences-and-international-business-communication/ 3- Key Points: The article is about understanding how differences in culture affect business communication and conduct. When it comes to international business, understanding cultural differences and promoting cultural acceptance will help ensure that communication across borders is effective and that business transactions are successful. How we talk, listen, behave (Non-verbal and Verbal behavior) and handle ourselves can have major repercussions on the outcomes of any business transaction. The knowledge of the impact of cultural differences is one of the keys to international business success. The author explains how Improving levels of cultural awareness can help individuals or companies build international competencies and to become more globally responsive. 4- Reference to Text:
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Madigan’s article relates to different key areas of the text. As Madigan, the text reveals on page 137 of the book that “each culture has its logic, and within that logic are real, sensible reasons for the way foreigners do things. If the businessperson can figure out the basic pattern of the culture, he or she will be more effective interacting with foreign clients and colleagues.” Failure to identify, understand and adapt to other cultures can create a great impact on how a business could be viewed by others. Furthermore, information on page 143-146 demonstrates how attitudes and beliefs can affects business functions. Madigan advises “Always putting in mind that the cultural practices or habits you have does not mean that everyone else around the globe does. As they say, When in Rome, do as the Romans do.” The more we can learn about
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This note was uploaded on 02/03/2011 for the course BUS 510 taught by Professor Ivanov during the Spring '11 term at Dallas.

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