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FinalCountryReportBus5110

FinalCountryReportBus5110 - Country/Product Report Country...

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Country/Product Report Country: France Product: Ethnic Food Presented to JOHN W. TWAY, Ph.D., CFP BUS5110.E1 INTERNATIONAL BUSINESS Amberton University Fall 2010 November 8 th , 2010 The following report presents information for a favorable exportation of ethnic food to France. This report displays an analysis of the product, the organization, the monetary system,
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P a g e  | 2 the market structure, the socio-cultural environment, the economic climate, the competition, the marketing strategies and other information that could help in reaching this goal. Table of contents 1- Product and Country Information Page 3 2- Organization and Distribution of the product Page 3 3- Monetary System in France Page 5 4- Exchange Rate History / Impact on Sales and Profits Page 6 5- Market Size (Demographics, socioeconomic state…) Page 8 6- Socio-cultural acceptance for product Page 8 7- Legal/bureaucratic environment Page 8 8- Market Competitors Page 8 9- Economic and Political Climate Page 9 10- Marketing and Distribution Methods Page 9 11- Managerial and Labor Climate Page 9 12- Impact of Currency Exchange Rate Page 10 13- Financial Viability Page 10 14- Conclusion from Analysis Page 12
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P a g e  | 3 1. Discuss your product and country to export to. As discussed in the Abstract report (1), ethnic foods have had a great impact in France. Ethnic foods would be a great product to be exported to this country because of all the benefits (cultural or financial) it could generate. Among several products available, the export would be concentrated on cooking ingredients from West Africa. The desired target would include individuals and several ethnic food restaurants that are implemented in the whole French territory. These cooking ingredients would include spices, African flours, red palm oil and others. 2. How will the firm organize to do business in the foreign country.(SEE CH. 16) Explain how you will get your product or service to your destination country and how you might distribute it. Different aspects should be looked over really carefully in order to start exporting the products to France. An export business plan (including a marketing plan) should be well written to avoid making mistakes that could have major consequences. Factors that should be considered include: - Competitive situation in the industry As newcomers, our product would be first sold in Paris where ethnic foods restaurants and the demand for those products have reached a considerable growth. The first step would be to investigate the potential competitors and identify the necessary tactics to enter the market. This will include different factors such as product comparisons (quality of products, prices…) or market coverage/share (Some companies or stores only covers some area such as Clichy or Neuilly-Sur-Seine. We have an advantage since our desired targets are not only local residents but restaurants all over the city).
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