questions for chapter 7-12 - 1. Mario placed banner ads for...

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1. Mario placed banner ads for his company on several Web sites. By obtaining the ________, he can determine the number of people who clicked on his banner ad and were directed to his company’s Web site. a. electronic signatures b. click-through rates c. conversion rate d. search marketing ANS: B 2. A manufacturer is thinking about launching an online site for e-commerce. Which of the following statements is correct? a. The manufacturer must be careful not to damage existing relationships with channel partners such as retailers. b. The manufacturer will have to build a new distribution center. c. The manufacturer will have to reduce its prices in order to compete. d. Selling online will open up a profitable new market to both the manufacturer and retail partners. ANS: A 3. According to consumer surveys, one of the main reasons customers shop online is the ________. a. ease of online ordering b. better selection c. personalization d. security of online ordering ANS: C 4. Concerning e-commerce, all of the following statements are correct EXCEPT ________.
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This note was uploaded on 02/03/2011 for the course BSAD 1000 taught by Professor Hunke during the Winter '11 term at Metropolitan Community College- Omaha.

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questions for chapter 7-12 - 1. Mario placed banner ads for...

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