Unformatted text preview: Your Mind-award, at the MTV music awards in Münich, for his outstanding effort to make a difference and raise awareness on the issue. After the manifestation Anton created the organization “stop street violence”, a non-profit organization the works with informing teens about the medical and legal consequences of violence. This is one of the most creative and important idea marketing campaigns I’ve ever seen and I think it was a brilliant idea of him to use Facebook, without it he probably would never have been able to reach out to as many young people as he did and really have them get involved. The original group page is all in Swedish but there is an English version of it if anyone wants to check it out: http://hs.facebook.com/group.php?gid=6464721986 Wow I had no idea they had such an impact. I’ll definitely start excepting those lil green patches on my Facebook!...
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- Fall '09
- Business, Sweden, MTV Video Music Awards, Street Violence, facebook group, Riccardo Campogiani