This preview shows page 1. Sign up to view the full content.
Unformatted text preview: with the slogan Nothing sucks like an Electrolux, which to an American can seem like a strange thing to say when you are trying to get your products sold. ( http://commercial-archive.com/images/comments/electroluxADLAND.gif ) But there are also great opportunities for foreign firms who try to reach the US market. One of them is that Americans are constantly looking for new and unique things. The status of being the first one to sport a brand new gear or start a trend is part of the culture. A foreign firm with a new never-before seen product definitely has a huge opportunity of making it big in the US, but of course it has to be a product thats attractive to the US customer. And the feeling of foreign things as being different and exotic is also something that appeals to the American customer....
View Full Document
- Fall '09