homework 2 - It appeals to our social needs by giving us...

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Homework 2 I have done assignment #2 and chose to do it about a Nike+ipod ad. This ad is for the new Nike+ipod sport kit, which gives you the opportunity to track your workout progress using your ipod, both when you are running and when you are working out at the gym. The ad shows an ipod, a Nike running shoe, and a small sensor that you put in your shoe, with the slogan “Meet your new personal trainer” This ad appeals to both our physiological, social and personal needs. It satisfies our physiological needs like staying healthy by working out.
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Unformatted text preview: It appeals to our social needs by giving us the opportunity to impress our friends with having the latest ipod accessory, which makes us look hip and trendy. It also satisfies our personal needs by motivating us to work out using our new hip equipment, which satisfies our inner desires. You feel good about your body and proud of yourself for doing that hard workout and taking care of yourself. You can view the ad at apples website: http://www.apple.com/ipod/nike/...
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This note was uploaded on 02/03/2011 for the course BUS 65 taught by Professor Veas during the Fall '09 term at Santa Monica.

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