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Unformatted text preview: Innovators first to buy, high knowledge 2,5% Early adopters dont like taking risks, opinion leaders 13,5%. EA small=rest small Early majority 34%, waits until no more bugs and they have many different price and quality choices. Late majority 34% sales tend to level off. Laggards New products: Idea generation : R&D, collaboration w/ other firms, brainstorm, research competition and consumers. Pioneers R&D/ followers market research. -Internal research & development: -R&D consortia: group together to develop new ideas and products. -Licensing: saves high cost for inhouse R&D-Brainstorming: -Competitors products: reverse engineering take apart competitors product and remaking better version.-Customer input: 85%, analyze lead users innovation users that modify products according to own ideas. Concept testing: concept context of brief written description of product....
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- Fall '09