Unformatted text preview: Innovators – first to buy, high knowledge 2,5% Early adopters – don’t like taking risks, opinion leaders 13,5%. EA small=rest small Early majority – 34%, waits until no more bugs and they have many different price and quality choices. Late majority – 34% sales tend to level off. Laggards New products: Idea generation : R&D, collaboration w/ other firms, brainstorm, research competition and consumers. Pioneers – R&D/ followers – market research. -Internal research & development: -R&D consortia: group together to develop new ideas and products. -Licensing: saves high cost for inhouse R&D-Brainstorming: -Competitors products: reverse engineering – take apart competitors product and remaking better version.-Customer input: 85%, analyze lead users – innovation users that modify products according to own ideas. Concept testing: concept – context of brief written description of product....
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This note was uploaded on 02/03/2011 for the course BUS 65 taught by Professor Veas during the Fall '09 term at Santa Monica.
- Fall '09