Evaluation of Living Roof

Evaluation of Living Roof - Cost of Living Roof = 25...

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Evaluation of Living Roof To what extent is the living roof just a marketing gimmick to build a ‘good’ brand? To some extent because: Ford is trying to clean up its image because it has lost on sales out due to its fuel inefficient cars Ford Museum attracts one million visitors annually to showcase the ‘greening’ of Ford Only 2 assembly plants have the living roof HOWEVER: Represents step in the right direction; Ford says its just a ‘model’ and does not claim sweeping changes
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Economics of Living Roof
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Unformatted text preview: Cost of Living Roof = 25 million Cost of Regular Roof = 4 million Cost of chemical treatment plant = 40 million Total Savings = 15 million Cost of Living Roof Maintenance over 10 year period = 8 million Cost of Replacing Regular Roof after 10 years = 4 million Total Loss of Living Roof = 4 million Total Savings after 10 years with EPA requirement = 15 4 = 11 million Total Loss after 10 years without EPA requirement = 25 4 4 = 17 million...
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Evaluation of Living Roof - Cost of Living Roof = 25...

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