Evaluation of Living Roof

Evaluation of Living Roof - • Cost of Living Roof = 25...

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Evaluation of Living Roof To what extent is the living roof just a marketing gimmick to build a ‘good’ brand? To some extent because: Ford is trying to clean up its image because it has lost on sales out due to its fuel inefficient cars Ford Museum attracts one million visitors annually to showcase the ‘greening’ of Ford Only 2 assembly plants have the living roof HOWEVER: Represents step in the right direction; Ford says its just a ‘model’ and does not claim sweeping changes
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Economics of Living Roof
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Unformatted text preview: • Cost of Living Roof = 25 million • Cost of Regular Roof = 4 million • Cost of chemical treatment plant = 40 million • Total Savings = 15 million • Cost of Living Roof Maintenance over 10 year period = 8 million • Cost of Replacing Regular Roof after 10 years = 4 million • Total Loss of Living Roof = 4 million • Total Savings after 10 years with EPA requirement = 15 – 4 = 11 million • Total Loss after 10 years without EPA requirement = 25 – 4 – 4 = 17 million...
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This note was uploaded on 04/04/2008 for the course MO 300 taught by Professor Sandelands during the Spring '08 term at University of Michigan.

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Evaluation of Living Roof - • Cost of Living Roof = 25...

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