Marketing Plan Template for Marketing Applications.docx -...

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Company G1-Year Marketing PlanStudent Name: Johniqua ThomasStudent ID: 000863146Date: 12/07/2018Student Mentor Name: Amanda Fernandezv. 201103
Table of ContentsIntroduction.................................................................................................................................................3Product Description and Classification........................................................................................................3Product Support of Mission Statement……………………………………………………………………………………………….….3Consumer Product Classification..............................................................................................................3Target Market..............................................................................................................................................3Competitive Situation Analysis....................................................................................................................3Analysis of Competition using Porter’s Five Forces Model.......................................................................3SWOT Analysis.............................................................................................................................................4Strengths and Core Competencies...........................................................................................................5Weaknesses.............................................................................................................................................5Opportunities...........................................................................................................................................5Threats.....................................................................................................................................................5Market Objectives.......................................................................................................................................6Product Objective....................................................................................................................................6Price Objective.........................................................................................................................................6Place Objective........................................................................................................................................6Promotion Objective................................................................................................................................6Marketing Strategies and Implementation..................................................................................................7Product Strategies...................................................................................................................................7Price Strategies........................................................................................................................................7Place Strategies.......................................................................................................................................7Promotion Strategies...............................................................................................................................7Explanation of Strategies………………………..……………………………………………………………………………………………….7Implementation Plan...................................................................................................................................7Product Tactics.........................................................................................................................................8Price Tactics ............................................................................................................................................8Place Tactics.............................................................................................................................................8Promotion Tactics....................................................................................................................................8v. 201103
Monitoring Procedures................................................................................................................................8IntroductionI would like to introduce “The Electronic Countertop Oven”, a new product launched by company G. The Electronic Countertop Oven is a convection oven that is easily programmable and comes with an app for access when away from home. The Electronic Countertop Oven allows you to program the appliance and estimate when your food will be ready. This product will save you time and make food prepping more convenient. How amazing would it be to put dinner into the oven on the way to work and come home to a fully-cooked meal? Product Description and ClassificationProduct Description and Support of the MissionCompany G Mission Statement“We enable consumers to improve the quality and convenience of their lives by providinghigh-quality, innovative electronics solutions.”The Electronic Countertop Oven is a convenient kitchen appliance that allows remote access through an app. You can start cooking big meals without having to physically be in the kitchen hovering over a traditional oven. The digital display on the appliance also provides updates and the app has a loud alarm in case you happen to fall asleep and you aren’t nearby. This helps ensure the quality of the food is above standards because it has an automatic off feature which will switch it from fully cooking to a low temperature to keep the food warm until it is turned off.This innovative product is like no other on the market. The Electronic Countertop Oven isunique because of all the features it offers. You can program the oven at any time and cook just about any meal in it due to its size. This gives consumer’s freedom to enjoy their day without standing in the kitchen for hours.Consumer Product ClassificationThe Electronic Countertop Oven is listed as a part of the shopping classification. Due to there being similar products on the market and the price being something consumers would need to take time to consider. This product last for at least 5-7 years so consumers would not purchase this item frequently. It would not fall under a specialty because the price is affordable, and it can be purchased at major retail stores. It also would not fall under convenience because this would not be product you buy frequently or without much thought.

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