Ch 2 Notes

Ch 2 Notes - Social Psych Book Class Notes Lecture 3 4 5...

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Social Psych – Book + Class Notes Lecture 3, 4 & 5: Social psych research A. Random notes from readings a. As you spend more time with new things/people, you are leaving some people/things behind b. Sayings. ..know that another says the exact opposite + tendency to convey messages using a third party c. “perhaps doctors didn’t prefer that brand of aspirin over other cheaper brands of aspirin but, rather, were asked to compare with several non-aspirin products for a particular problem” B. Electric shock experiment a. Dependent variable – person ESP (ESP defined as # of correct responses given to find hidden cards) b. Independent variable – negative reinforcement C. Science: an objective approach to knowledge D. Research process developing ideas a. 1) Asking questions observations, folk wisdom news story, previous findings b. 2) Searching the literature databases help “treeing”, question will become more precise/testable c. 3) Hypotheses and theories i. Hypothesis: explicit, testable prediction about the conditions under which an event will occur ii. Theories: organized set of principles used to explain observed phenomena 1. 3 criteria: 1) parsimony, 2) comprehensiveness, 3) ability to generate new ideas iii. Note: 1. High accuracy theory worth little if can’t be tested (think parachute example) 2. Important contributions can be made from wrong theories (ie inspires research) d. 4) Basic and applied research i. Basic: human behaviour, often by testing hypo based on theory ii. Applied: naturally occurring events e. Challenges : not hard science (ie phys, chem), biases (ideas, questions, models) E. Relationship study a. Question: do topics change as function of relationship duration? i. Define a relationship hard. ..! close to each other, kiss XX many times a day, etc. 1. If use self report. .. will participants have same definition?
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ii. Subsets? Satisfaction, commitment, fidelity, duration, etc. b. Prof: A relationship is mental representation of someone, gather data over years. .. what happens when all info shared? Establish systems (dishes, garbage, etc). After? Talk about kids. If still talking, likely you didn’t have system in place in the first instance! F. Refining ideas: defining and measuring social psych variables a. Conceptual variables: abstract and general form, when hypo first developed (ie conformity, attraction, etc.) i. Challenge: Need transformed into variables that can be manipulated/measure in study b. Operational defs: specific way by which variables manipulated i. ie conformity = # of times agree w/ wrong judgements made by group of confederates c. Construct validity: extent of 1) manipulation efficiency, 2) measure efficiency d. Measuring variables i. Self reports: give access to individual’s beliefs and perceptions 1. Issue: not always accurate (lies, memory might be truth), can be misleading 2. Ex: desire to make good impression; especially if low prob getting caught (
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This note was uploaded on 02/04/2011 for the course PSYCH 212 taught by Professor Dansullivan during the Spring '11 term at NYU.

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Ch 2 Notes - Social Psych Book Class Notes Lecture 3 4 5...

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