Ch 7 Notes

Ch 7 Notes - Chapter 7: Conformity Social Influence: The...

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Chapter 7: Conformity Social Influence : The ways in which people are affected by the real and imagined pressures of others. It is autonomic (Reflex-like and without realizing it) There are 3 forms of influence: conformity , compliance , and obedience ; which vary with the degree of pressure exerted on the individual. The continuum of Social influence: 1) People may conform to group norms or maintain their independence 2) Comply with requests or be assertive 3) Obey or defy the commands of authority Chameleon Effect : Unconscious form of imitation. In a study of Chartrand & Bargh 1999 participants were set up to work on a task with a partner who exhibit the habit of rubbing his face or shaking his foot, it was found that without realizing it, participants mimic their partner’s behavior I. Conformity : The tendency to change our perceptions, opinions or behavior in ways that are consistent with group norms. A. The Early Classics Norm formation and the Autokinetic effect o Muzafer Sherif ( 1936 ) published a classic laboratory study of how norms develop in small groups. Students, who believed they were participating in a visual perception experiment sat in a dark room. In front of them was a small dot of light that appeared for 2s, after which participants were asked to estimate how far it had moved. Procedure repeated several times, first sitting by themselves and then in 3 person groups, yet light always remained motionless. Movement that they saw was an optical illusion known as autokinetic effect (In darkness a stationary point of light appears to move). Results showed that the participant’s estimates of the apparent movement of the light gradually converged. Before they were put into a group, their perceptions varied considerably. Once in groups, participants conformed to the norm that had developed. Conforming to a unanimous majority o Solomon Asch (1951,1955) constructed an experiment to test how peoples beliefs affect the beliefs of others. People were asked to indicate which of three comparison lines were identical in length to the standard line. People are asked to give their answers in turns, you are in the last position. Even though the answer seems clear, the first participant selects what is quite clearly the wrong line. The next for participants selected the same. The question is : To conform or not to conform ( Caught in the desire to be right or to be liked ). Results showed that the participants conformed to the majority about 1/3 of the time. Mckenna and Bargh 1998 answered the question if social forces that influence people in face-to face encounters could also occur in virtual group encounters. B. Why Do People Conform? Informational and normative influence
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Ch 7 Notes - Chapter 7: Conformity Social Influence: The...

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