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Unformatted text preview: this stage also the major competitors will emerge, and therefore, the company must develop responding strategies to that will allow it to preserve, and if possible, increase its market share. During the product maturity phase, the market has stabilized in terms of product features, key competitors and market shares, in fact some overcapacity might have also been established, and therefore, the key concern for the companies is to preserve their market share by offering a reliable product at competitive prices. Hence, maintaining a stable and efficient production process is very important. Finally, in the decline stage, pruning the line to eliminate items not returning good margin becomes important....
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This note was uploaded on 02/04/2011 for the course BA 3561 taught by Professor Lai during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11
- Project Management