04-08 SocialCognition-1

04-08 SocialCognition-1 - Social Cognition Social Cognition...

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1 Social Cognition Social Cognition Social psychology is the branch of psychology concerned with the way individuals’ thoughts, feelings and behaviors are influenced by others Social Cognition Self-Perception • Attribution • Attitudes
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2 Self-Perception Self-Schema – how we perceive ourselves and how we want to be perceived by others • Our self-schema plays a huge role in how we present ourselves and interact with others Self-Perception How do we come to “know” ourselves? Introspection –One possibility is that we simply gain knowledge of ourselves by looking inward Self-Perception Theory Self-perception theory proposes that we learn about ourselves the same way we learn about others b observing and inferring Biases in Self-Perception • There are a number of biases that arise in the perception of ourselves as compared to how we perceive others Above-Average Effect • People tend to perceive themselves as better than average Example : Leadership Ability » 70% above average » 28% average » 2% below average
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3 Biases in Self-Perception Self-Serving Bias • People take credit for successes but deny responsibility for failures –Success is due to one’s ability but failure is out of one’s control (bad luck, unfairness, etc.) Illusion of asymmetric insight • people tend to think that they know more about their peers than their peers know about them Biases in Self-Perception Spotlight Effect • People believe that their own actions are especially noticeable to others Barry Manilow Study Social Cognition • Self-Perception Attribution • Attitudes
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This note was uploaded on 02/05/2011 for the course PSYCH 1101 taught by Professor Tomhutcheon during the Spring '10 term at Georgia Tech.

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04-08 SocialCognition-1 - Social Cognition Social Cognition...

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