1. Strategic Design at ABB

1. Strategic Design at ABB - A BB Case A BB was created by...

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ABB Case ABB was created by the merger in 1987-1988 of two companies (Asea in Sweden and Brown Boveri in Switzerland), it is one of the most admired company because of its organization. · CEO: Percy Barnevik (from Asea) / Deputy: Thomas Gasser (from Brown Boveri) · Largest business is producing and servicing the equipment for generating, transmitting, and distributing electrical power. Customers are electrical utilities around the world. ------------------------------------------------------------------------------------------------------------------------------- ----------- ABB has unbalanced Matrix structure (Business area has more power than country manager) Linking Mechanism -The basic unit on which performance data are collected for ABACUS, (ABB Accounting and Communication System): company-wide information system, is profit center (4500 units). - Executive Committee (top) Middle has two parts, one is BA (Business Area segment manager), and the other is National Company (Country Manager). -Manager meetings
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1. Strategic Design at ABB - A BB Case A BB was created by...

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