m1l7 - Fall 2010 Module 1 Delighting Customers Lecture 7:...

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David Robinson © D. Robinson, 2010 Fall 2010 Module 1 Delighting Customers Lecture 7: Promotion I
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Class 7: Promotion I • Introduction to the Promotional Mix • Integrated Marketing Communications • Personal selling • Sales Promotion • Public Relations (PR)
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Promotion is the fourth element of the Marketing Mix Marketing Mix Product Price Place Promotion
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Promotion is more than Advertising Promotion Integrated Marketing Communications Five Elements of the Promotional Mix
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The Promotional Mix Promotion tegrated Marketing Communications Integrated Marketing Communications Personal Selling Sales Promotion Public Relations Direct Promotion Mass Media
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Where does the Internet fit?
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Promotion tegrated Marketing Communications Integrated Marketing Communications Personal Selling Sales Promotion Public Relations Direct Promotion Mass Media e-mail promotion Social Media Banner ads
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Integrated Marketing Communications • A philosophy of promotion in which all parts
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m1l7 - Fall 2010 Module 1 Delighting Customers Lecture 7:...

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