Dec 2006 - THE ASSOCIATION OF BUSINESS EXECUTIVES...

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THE ASSOCIATION OF BUSINESS EXECUTIVES CERTIFICATE Introduction to Business Communication afternoon 7 December 2006 1 Time allowed: 3 hours . 2 Answer any FIVE questions, at least THREE of which must be from Section A. Do not answer more than TWO questions from Section B. (If you wish, you may answer all FIVE questions from Section A and none from Section B.) 3 All questions carry 20 marks . Marks for subdivisions of questions are shown in brackets. 4 No books, dictionaries, notes or any other written materials are allowed in this examination. 5 Calculators are allowed providing they are not programmable and cannot store or recall information. Electronic dictionaries and personal organisers are NOT allowed. All workings should be shown. 6 Candidates who break ABE regulations, or commit any misconduct, will be disqualified from the examinations. 7 Question papers must not be removed from the Examination Hall. IBC
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SECTION A Answer at least THREE questions from this section Q1 You have just been appointed as a Marketing Officer in a small retail company (called Furniche) which has four stores in a local area. Furniche specialises in selling furniture for both home and office, and has both business and private customers. The owner of the company does not know much about computers, and the company has no website. However, the owner has asked you to investigate whether or not it would be a good idea to establish e-commerce to boost the company’s sales. Furniche currently owns four large vans which it uses to deliver items to customers within a 50-kilometre radius. Produce a report in which you consider in detail the benefits and drawbacks of setting up e-commerce for Furniche, and also offer a recommendation. Your report should display a clear awareness of what needs to be done to establish e-commerce, what investments will have to be made, and how e-commerce works. At least one paragraph should deal with the benefits and disadvantages for the company’s customers. You may invent details as you wish about the equipment and personnel which the company currently has, and how it might need to change. Please note that you are not required to include information about how to design a website. You will be given credit for presenting your report in a proper format. (20 marks)
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Q2 A first-time customer of Furniche (see scenario in Question 1) has ordered an expensive set of dining-room furniture, consisting of a table and six chairs. She paid for it in full on the day she ordered it, the 30th of October, and you, as Marketing Officer, promised her that it would be ready in six weeks for delivery to her. It was very important to her that she should have it in time for the 25th of December. It is now the 7th of December, and a junior member of staff at your supplier is on the telephone to you to tell you that they cannot deliver the furniture to your customer by the 12th of December as they had agreed. The chairs are ready in the warehouse, but the table, which was being
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Dec 2006 - THE ASSOCIATION OF BUSINESS EXECUTIVES...

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