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Unformatted text preview: 3. What should she do now? Ms. Gilcrists immediate goals should be to review the items, establish their importance, and handle or delegate the items accordingly. 4. How should she communicate her decisions? She will be tested all the way to use strong communication skills. She may use phone, memo, e-mail, or meetings to communicate. 5. What risks does Gilcrist face? What painful decisions should she make? Ms. Gilcrist faces risks along her path. Such as, poor profit and lost revenue. Her painful decision may be the issue with the chemical spillage and the EPA. 6. Should she immediately move to make the company more market-oriented? How? Yes, she should move to make the business more market oriented by soliciting business from competitors customers. She should increase boat show appearances and advertising....
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- Spring '11