Lesson #2, Assignment #2 - MEMORANDUM To DR DICK LEITER...

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MEMORANDUM To: DR. DICK LEITER, Instructor All Management Communication Students From: Divakaran Dhanasekaran, Student Re: Yellowtail Marine, Inc. Date: November 11, 2010 The purpose of this memorandum is to provide a priority listing of issues that were facing Ms. Gilcrist as she began her first day of employment with Yellowtail Marine Inc. Unfortunately Ms. Gilcrist has taken over as the CEO just a few days after the death of Olaf Gunerson, Yellowtail’s founder and former owner. Mr. Gunerson’s death was unexpected, and therefore she will have to deal with a new staff during a period of mourning. As such, Ms. Gilcrist must be very sensitive to this fact and make arrangements to attend Mr. Gunerson’s funeral. Being present at the funeral will show her sense of sensitivity and allow her to begin to establish the key relationships she will need in order to move the organization forward. It is my belief that managing the company’s daily operations is essential to its future success and must be Ms. Gilcrist’s number one priority. Failure to obtain a swift understanding of the company may cause immediate problems. It is crucial that Ms. Gilcrist meet with key personnel (management staff), in order to obtain information that will help her during the transitional period, and with the “preliminary strategic plan that has been requested by Mr. Boswell. Gilcrist
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