Lesson #4, Assignment #4

Lesson #4, Assignment #4 - 1. You are James McGregor of...

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1. You are James McGregor of McGregor's Ltd. Department Store. Write a memo to your executives and buyers, informing them of the new discount policy and explaining it in such a way as to gain their understanding and support. Assume that this is the first formal announcement of the policy to this group, but that you have sounded out some key people beforehand. Include a cover memo summarizing your overall approach to this communication situation and, in particular, explaining your persuasive strategies. Of McGregor’s several purposes, which did you adopt as primary? How did your view of the situation and the audience influence your choice of arguments and structure? For example, which of McGregor’s arguments will work best with this audience? Why? Which structure did you choose; a one-sided or a two-sided discussion? Why? If two-sided (comparing the old and new plans), did you chose a divided or an alternating pattern? Why? Overall, did you use an inductive structure (evidence of a need or
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This note was uploaded on 02/06/2011 for the course COMM 611 taught by Professor Mark during the Spring '11 term at Antelope Valley College.

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Lesson #4, Assignment #4 - 1. You are James McGregor of...

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