Lesson #9, Assignment #1

Lesson #9, Assignment #1 - Using the categories and...

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Using the categories and questions outlined on pages 4-5 of the required text and the sample (Exhibit 1.1) on page 6, complete a communication analysis to help you understand and analyze this case. Answer the following questions concerning the case "Oxford Energy." Your response should be both thorough and succinct; be sure to use correct spelling and grammar. 1. How should Rettger prepare for his upcoming Derry presentation? Rettger should perform audience analysis to better understand how to sell his offer to the interests of the Derry community. One way that he can do this is by asking for demographics and statistics from the city officials. If he finds that most people living in Derry are commuters who fear that the plant will increase traffic or cause an influx of more businesses which is the case then he will have to focus his primary argument on quelling this fear. He should also prepare several rationales explaining why and how the plant will help the community, including proposals from the city for future proposals (parks, road improvement, etc.). He must sell the vision of life in the city with the plant and give a reasonable sense of urgency for why the city needs the plant. In addition to preparation for the presentation, he should flood media outlets to persuade the locals. 2. How would you analyze his probable audience?
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Lesson #9, Assignment #1 - Using the categories and...

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