Lesson #9, Assignment #3

Lesson #9, Assignment #3 - The press at any press...

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The press at any press conference will be primed to ask tough questions. In the "Nutrasweet" case, it behooves management to prepare in advance for any questions that might be asked. Assume that you are Shapiro and have taken the lead in this press conference. Your team has come up with the following questions the press might ask. How would you respond to the following? 1. Is it ethical to sell the same product to different customers at different prices? Explain. Yes of course, as different products have different needs and uses for NutraSweet. A bottle of soda with NutraSweet requires a different mix of other ingredients to make it taste good and last longer versus an ice cream cone. Different customers will see NutraSweet as bringing a different value to their product. We are not only selling a sweetener, we are also selling the right to use our name. 2. If the product has no value, is it worth taking any risk? The product does have value. Millions of people find that they have to cut calories out of their
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Lesson #9, Assignment #3 - The press at any press...

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