Lesson #10, Assignment #1

Lesson #10, Assignment #1 - After reading the case, use the...

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After reading the case, use the categories and questions outlined on pages 4-5 of the required text and the sample (Exhibit 1.1) on page 6 to complete a communication analysis to help you understand and analyze this case. Answer the following questions concerning the case "Reed-Watkins Pharmaceuticals." Your response should be both thorough and succinct; be sure to use correct spelling and grammar. 1. Evaluate Kirk’s letter of 5 March 2000. What message does it send? How well has he considered the different segments of his audience? What expectations did he raise? Kirk’s message listed three points, with the most important point coming last. Putting myself in the situation as an employee at Reed, I thought the letter was weak and unpersuasive. It started with an external attitude (of focusing on the diversity of our costumers), then moved closer inward (responsibility and accountability should be shared among all levels in our team), and finally hit the target (we must value diversity and be respectful of others). He concluded with the
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Lesson #10, Assignment #1 - After reading the case, use the...

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