Lesson #1, Assignment #2

Lesson #1, Assignment #2 - Please work Problem 1-9"Research...

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Please work Problem 1-9, "Research and Application," found on page 36-37 in your textbook; however, use the most recent Annual Report and 10-K/A available. The following links will get you started; please feel free to use additional resources on the WFM website 1. What is Whole Foods Market's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership/customer value proposition? What evidence supports your conclusion? Whole Foods Market succeeds first and foremost because of its product leadership customer value proposition. The first boldface heading in the company’s Declaration of Interdependence says “We Sell the Highest Quality Natural and Organic Products Available.” Page 4 of the 10-K/ A indicates that the real source of the company’s product leadership position centers on perishable products (e.g., produce, dairy, meat, seafood, bakery, and prepared foods). Perishable product sales account for about 67% of total retail sales. Customers choose Whole Foods Market primarily because they are able to buy better natural and organic foods and higher-quality perishable products than in conventional supermarkets. Customer service is also an important part of Whole Foods Market’s success, but it is secondary in importance to product quality. 2. What business risks does Whole Foods Market face that may threaten its ability to satisfy
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This note was uploaded on 02/06/2011 for the course COMM 611 taught by Professor Mark during the Spring '11 term at Antelope Valley College.

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Lesson #1, Assignment #2 - Please work Problem 1-9"Research...

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