week1 - BUS 343: Introduction to Marketing Instructor: Dr....

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BUS 343 Week 1 1-1 BUS 343: Introduction to Marketing Instructor: Dr. Robert Krider Today’s Outline What is Marketing? Course Administrative details Course Objectives The text and accompanying materials Core Marketing Concepts
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BUS 343 Week 1 1-2 What is marketing? Is it advertising? Sales? Going to the grocery store? It is a functional area within a business, but what does it do? A definition from the American Marketing Association : Marketing : the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives .
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BUS 343 Week 1 1-3 NEW AMA Definition (2004) Marketing is an organizational  function and a set of processes  for creating, communicating, and  delivering value to customers and  for managing customer  relationships in ways that  benefit the organization and it’s  stakeholders
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BUS 343 Week 1 1-4 Krider’s Definition
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BUS 343 Week 1 1-5 Administration Course website contains everything you need to know. Before you email the TA’s or me with a question, check the website Syllabus (on the website) has grading information and schedules Powerpoints will be available on website before class (often with blank spaces!) Tutorials coordinated with PREVIOUS week lectures
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BUS 343 Week 1 1-6 Course Objectives To understand the foundation concepts of marketing To developing the ability to recognize which marketing concepts and tools can be applied usefully to a particular marketing problem To understand the language of marketing
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BUS 343 Week 1 1-7 Instructor and TA Responsibilites; To provide the necessary context, through lectures, discussions, and assignments, to help students meet the course objectives To be reasonably available to help with any confusion in course concepts or responsibilities. The best way to request help is through email . To provide a fair evaluation of students’ work
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BUS 343 Week 1 1-8 Evaluation Core Concepts and language By multiple choice exams—54% Applications By assignments, tutorial participation, case presentation and marketing plan—46% Tutorial material will not appear on the exams
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BUS 343 Week 1 1-9 Some Student Responsibilities Prepare for classes and tutorials Monitor the course website regularly The consequences of missing information due to not attending class or not monitoring the website will be borne entirely by the student. Contribute to team assignments.
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This note was uploaded on 02/06/2011 for the course BUS 343 taught by Professor John during the Fall '08 term at Simon Fraser.

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week1 - BUS 343: Introduction to Marketing Instructor: Dr....

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