Wk5 - Week 5 Ch. 5 Buying Behaviour Week 5 Topics Consumer...

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Week 5 Ch. 5 Buying Behaviour Week 5 Topics Consumer Buying Decision Process Frameworks Influences on Consumer Behaviour (CB) Consumer Markets vs Organizational Markets “B2C” and “B2B Relevant Courses: BUS 347 (CB) and BUS 344 (B2B )
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Ad spotted in Vancouver Sun, September 2006 First Memorial Funeral Services would like to reassure all of their clients associated with the Memorial Society of British Columbia that we will continue to provide compassionate and caring services…
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Video: Funeral Homes Suppose you were to start a funeral home business. What assumptions would you make about consumers’ decision processes ? Should this market be regulated ?
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Influences on Consumer Decision Making Internal influences Marketing mix influences Situational influences Sociocultural influences Consumer Purchase Decision- making process
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Consumer Behaviour Why do we (marketers) care? We want to understand why consumers make the decisions that they do, so that we will be able to predict what they will do in a given situation, and perhaps influence their decision making process. Understand Predict Influence Marketers … …customers
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The Consumer Decision-Making Process Does this process look familiar? How does it differ for low versus high risk products? Has anyone done it differently? Which is the most critical stage? Problem Recognition Information Search Evaluation of Alternatives Product Choice Post-purchase Evaluation Bill realizes that he is fed up with his puny b/w TV Bill takes the TV home and becomes a couch potato Bill talks to a few of his friends about a new TV Bill goes shopping to compare TVs of different brands Bill chooses one model/brand for its features and price
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The Consumer Decision Process (continued ) IRRATIONAL CONSUMERS?
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This note was uploaded on 02/06/2011 for the course BUS 343 taught by Professor John during the Fall '08 term at Simon Fraser.

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Wk5 - Week 5 Ch. 5 Buying Behaviour Week 5 Topics Consumer...

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