Marketing_plan - Environmental Analysis Legal Political Price fixing The prices of all our products will be published on all presentations we do in

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Environmental Analysis Legal / Political Price fixing – The prices of all our products will be published on all presentations we do in public, next to the prices of other competitors and clarify that we are dealing fairly on this matter. Price discrimination – Any retail customers and organizations we sell our products to that other firms competing with them will not be given a lower price if they purchase the same product value. Double ticketing – Prices will be clearly listed on the official website which will be the official price. Patents – Patents will be applied for each new product immediately once they are ready to be published. Product usages – We guarantee the accuracy and the quality of the products to be used in daily life, but we do not recommend the product for any professional environment such as court- these may contain too many professional terms that may cause consumer confusing or misunderstanding without explanations by any profession. Legal responsibilities – We do not take any legal responsibility if any consumer has any misunderstanding issue during their communication with using our translator, as well as any criminal issue caused by people using our product. Privacy/criminal concern – The information of each customer will be recorded and collected while their privacy are guaranteed, we then have the rights to refused to sell any product to particular consumer once we concern their product usages might be illegal or unethical. Animal rights – We highly respect to all animal laws and happy to cooperate with animal protecting agents, but we do not take any legal responsibility when the product usages are conflicted with current economic or cultural issues.
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Technological Use of New Technology: Offer Ipod/Blackberry application GPS service – will show locations of retailers carrying the product, accessories and locations of events regarding the product Ability to purchase product and services through App View billing if customer is registered for a monthly service Client service chat Mobil T.V commercials – work with mobile marketing association(MMA) High research and development cost: Since the R&D costs can be pricey, contribution from government and non-profit groups is a key strategy By promoting animal rights, showing tips on how to use the product positively to treat animals – groups like PETA, other non-profit and government organizations may help Wireless: Allow customers to subscribe to text messages Reminder of upcoming events
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This note was uploaded on 02/07/2011 for the course ADMS 2200 taught by Professor Lao during the Spring '10 term at York University.

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Marketing_plan - Environmental Analysis Legal Political Price fixing The prices of all our products will be published on all presentations we do in

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