AEC 320 midterm04

AEC 320 midterm04 - PLEASE PRINT YOUR NAME ON THE BACK OF EACH PAGE AEC 320 Agricultural Sales and Marketing Mid-Term Exam-ANSWER ANY EIGHT OF THE

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PLEASE PRINT YOUR NAME ON THE BACK OF EACH PAGE! AEC 320, Agricultural Sales and Marketing October 14, 2004 Mid-Term Exam-ANSWER ANY EIGHT OF THE FOLLOWING TEN QUESTIONS Each question is worth 10 points FORM A PLEASE PRINT YOUR NAME ON THE BACK OF EACH PAGE!
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As a sales person it is important to know the trends in your industry. To that end we studied the Produce industry. What is happening in the industry to a) Value added produce items (1 point) b) Consumer branded produce items (1 point) c) Produce variety (1 point) d) The role of produce imports (1 point) e) The food retail and wholesale industry (1 point) f) The food service sector (1 point) g) And consumption of produce, and (1 point) h) Why has the consumption trend you mentioned in g) above come about (3 points) 2. In the Peterson video assignment you were ask to tell me about your group’s company relative to its, a) Game plan for creating customer value, b) Strategic initiative, c) Strategic scope, d) Industry role and e) Supply chain relations. Define each of these five elements as explained by Dr. Peterson as you assess Miles Enterprises according to these five points. (2 points each part) 3. You are a new employee in charge of parts inventory at Farmers Equipment. You observe the following for one of your replacement parts. It is valued at $10.00, the cost of placing an order from your supplier is
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This note was uploaded on 02/07/2011 for the course AEC 320 taught by Professor Staff during the Spring '08 term at Kentucky.

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AEC 320 midterm04 - PLEASE PRINT YOUR NAME ON THE BACK OF EACH PAGE AEC 320 Agricultural Sales and Marketing Mid-Term Exam-ANSWER ANY EIGHT OF THE

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