MM522 Final Draft- Pioneer TTP- Ali Yasar

MM522 Final Draft- Pioneer TTP- Ali Yasar - Pioneer Truck...

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Pioneer Truck and Trailer Parts Keller Graduate School of Management – Online MM522 Ali Yasar December 2007 Final Draft
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Executive Summary Pioneer Truck Trailer Parts is an Import/Export company that will develop, manufacture and distribute brake kits for its international customers. The company’s mission statement is: Pioneer’s world-wide tested line will give customers the edge with great quality and great pricing. For ten years Pioneer Truck Trailer Parts has been working relentlessly to bring quality parts for trucks and trailers to America's doorstep. Pioneer Truck and Trailer Parts competitive prices are the best around and want to keep it that way. Pioneer’s marketing strategy is to emphasize the quality and the customizability of brake kits. Pioneer Truck Tailer Parts will basically offer the most advanced heavy duty brake kits with an affordable price to the market. The U.S. Trucking Industry exclusively serves over 80% of all communities in the U.S. for the products and goods they receive. According to US transportation Authority commercial, class 8 trucks logged 114.1 billion miles in 2003, the equivalent of making over 115,000 cross- country trips per day. Pioneer knows the importance of these facts and puts a considerable effort towards its goal. One of Pioneer’s most important goals will be to entice the bigger portion of the market to become a bit more active by building a display quality rolling-stock kit. Because there are no direct competitors for the products that Pioneer will bring to market, it is highly unlikely that there will be any short-term reaction from the existing trucking companies.
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Pioneer will use one price strategy for all big customers and buyers. This will bring competitive advantage against the kits that are not customizable in the market. It will also help Pioneer to build a stronger reputation within the trucking industry.
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Product Description and Situational Analysis Pioneer Truck Trailer Parts, will produce and market a new line of model brake parts for heavy duty trucking industry. Customers are interested in high quality and inexpensive products. The Basic kit will consist of, anchor pins, anchor bushing, brake return spring, brake shoe rollers, wire roller retainer, and retainer pins. These kits will be all stainless steel and deliver extended brake life. They will also be available in two option. Customers will be able to order the kits within bags or small boxes. Kits itself will be customizable too, these kits will be able to be used and substitutable for most of the truck and trailer hardware kits. Pioneer Truck Trailer Parts will basically offer the most advanced heavy duty brake kits with an affordable price to the market. All products are manufactured in China, Mainland. Warehouses all around the United States and
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This note was uploaded on 04/03/2008 for the course MBA FI580 taught by Professor Nedgandevani during the Spring '08 term at Keller Graduate School of Management.

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MM522 Final Draft- Pioneer TTP- Ali Yasar - Pioneer Truck...

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