Unformatted text preview: bad evaluations of my employee I have less cognitive dissonance than when I receive 6 good evaluations and 6 bad evaluations of my employee • Premise is a proposition, supposition, or hypothesis upon which one bases a conclusion. o Control group: participants in a control group are used as a standard for comparison • Random assignment is assignment by chance like flipping coin or pulling numbers out of a hat. This method is sometimes used to determine who is in the experimental group and who is in the control group. • Credibility (ethos): those qualities of a speaker that make him/her believable • Each model represents different phenomenas...
View Full Document
- Spring '10
- possibilities Critical experiments