Pitching - The Busi ness Pl an A Sel l i ng Docum ent The...

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The Busi ness Pl an A Sel l i ng Document
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an What i s i n a busi ness pl an? Execut i ve Summar y Company Descr i pt i on I ndust r y Anal ysi s Mar ket Anal ysi s Go To Mar ket Pl an Management Team and Company St r uct ur e Oper at i ons Pl an Pr oduct Desi gn Devel opment Pl an Fi nanci al Pr oj ect i ons Resumes of Management Team
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Pr of essor … How many pages?
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25- 35 i ncl udi ng t abl es
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Busi ness Pl an Red Fl ags Caut i on
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Founder s wi t h none of t hei r own money at r i sk I f f ounder s ar e unwi l l i ng t o i nvest t hei r own money, why shoul d anyone el se?
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an A poor l y ci t ed pl an Your pl an shoul d be bui l t on har d evi dence and sol i d r esear ch No guess wor k or what you “ t hi nk” wi l l happen Ci t e your r esear ch sour ces
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Def i ni ng t he mar ket t oo br oadl y Shows t hat t he t r ue mar ket i s not wel l - def i ned Sayi ng t hat you wi l l t ar get t he $500 Bi l l i on cl ot hi ng mar ket i s si l l y The mar ket oppor t uni t y must be bet t er def i ned
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Over l y aggr essi ve f i nanci al s I ski p r i ght t o t hi s sect i on t o see i f manager has any cl ue what soever what t hei r t al ki ng about Poor l y r easoned on unr eal i st i c pr oj ect i ons compr om i se manager ’ s cr edi bi l i t y Wel l r easoned f i nanci al s cr eat e cr edi bi l i t y Be sur e t hat you can answer
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Hi di ng or avoi di ng weaknesses Al l f i r ms have weaknesses Don’ t downpl ay or hi de t hem. Be honest . One of t he most i mpor t ant t hi ngs t hat a VC f i r m can do i s hel p t he f i r m shor e up i t s weaknesses
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Sl oppi ness Sl oppy busi ness pl ans mean manager s t hat don’ t pay at t ent i on t o det ai l . Real l y ki l l s your cr edi bi l i t y No t ypos Bal ance sheet s MUST bal ance!
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Maki ng t he pl an t oo l ong Nobody want s t o r ead f i f t y pages Keep t hi ngs t i ght and t o t he poi nt Avoi d past i ng i n gar bage f r om t he i nt er net . I t makes i t l ook l i ke you ar e l azy.
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Bar r i nger 2009, Chadwi ck 2008 The Busi ness Pl an Top 3 Busi ness Pl an M i st akes 1. Too much mar ket i ng f l uf f wi t hout get t i ng t o t he val ue you br i ng t o your cust omer s 1. Thi nki ng t hat l onger i s bet t er Exec summar y 5- 7 pages Busi ness pl an l ess t han 30 pages, i ncl udi ng f i nanci al s, Tabl e of Cont ent s, and Cover Sheet 1. Compl i cat ed and l engt hy di scussi ons of pr oduct i nst ead of on mar ket needs and
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PI TCH! Twent y
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This note was uploaded on 02/08/2011 for the course FINANCE 400 taught by Professor Soporzetti during the Spring '11 term at Rutgers.

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Pitching - The Busi ness Pl an A Sel l i ng Docum ent The...

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