NYT+020710+-+Better+Loving+Through+Chemistry - Slipstream...

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Slipstream - Online Dating Services Are Taking a Scientific Approach - NYTimes.com This copy is for your personal, noncommercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers here or use the "Reprints" tool that appears next to any article. Visit www.nytreprints.com for samples and additional information. Order a reprint of this article now. February 7, 2010 Slipstream Better Loving Through Chemistry By NATASHA SINGER IF finding true love were an exact science, we wouldn t need matchmakers, singles bars or, of course, online dating services. Like job seekers who take the Myers-Briggs personality test to help steer them to suitable professions, we d simply take a relationship test, whose results would identify our most compatible types of mates and rule out the frogs. Problem solved. Of course, Cosmopolitan magazine has been running pop psychology love quizzes Which Bachelor Is Right for You?, Is He Naughty or Nice? for decades, prompting young women the world over to assess how sexually or socially compatible they might be with their objects of desire. Now, a handful of dating Web sites are competing to impose some science, or at least some structure, on the quest for love by using different kinds of tests to winnow the selection process. In short, each of these sites is aiming to be the Netflix of love. Instead of using a proprietary algorithm to recommend movies you might enjoy, based on your past choices, however, these dating sites offer you a list of romantic candidates whose selection is based on proprietary analyses of personality characteristics or biological markers. Consider ScientificMatch.com , founded about two years ago, which aims to create romantic chemistry file:///T|/Courses/Emerging%20Tech/Fall%202010/test.htm (1 of 4) [8/19/2010 2:28:21 PM]
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Slipstream - Online Dating Services Are Taking a Scientific Approach - NYTimes.com via genetic testing. The site, which matches people based on certain genetic markers for the immune
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  • Fall '10
  • Staff
  • Online dating service, eHarmony, online dating services, scientific approach, Helen Fisher, less-structured dating sites

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NYT+020710+-+Better+Loving+Through+Chemistry - Slipstream...

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