NYT+091300+-+Now+on+the+Small+Screen+-+Scent+of+a+Kitchen -...

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Unformatted text preview: Document View - ProQuest Back to Document View Databases selected: Multiple databases... Now on the Small Screen: The Scent of a Kitchen William Grimes . New York Times . (Late Edition (East Coast)). New York, N.Y.: Sep 13, 2000. pg. F.1 Abstract (Summary) On Monday, a thundering herd of experts gathered in the Nose Room of Trattoria dell'Arte in Midtown, ostensibly to thrash out the olfactory issues, but actually to give the hard sell for the company's smell machine, which it calls iSmell. Joel Bellenson, the chief executive officer of DigiScents, led the charge. A soft-spoken, portly man with a beatnik goatee, he emphasized the artistic possibilities of iSmell by wearing a maroon beret and a loose rayon shirt decorated with paint splashes. The magic machine contained a cassette with a ''palette'' of 128 chemical odors that could be combined to generate an almost infinite number (actually, 10 to the 120th power) of smells by software programmed with mathematical models of specific odors. Users, by clicking on a mouse, could manipulate the mixture of scents to create a signature perfume, or simply create new, weird smells (and e-mail them). Or they could summon up a specific smell corresponding to an image on the screen. Or they could passively receive the smells encoded in, say, a game. Computer game companies have jumped at the chance to do deals with DigiScents, which plans to start selling i- Smell early next year for $50 to $200. Onscreen, the scene shifted. I was now entering a cave. A cave that smelled like oranges. That was the problem with early iSmell: an inability to shift gears quickly. Smoothing out that glitch led to second-generation iSmell, a black box that looks a little like an electric pencil sharpener outfitted with the tube from a bronchial inhaler. The screen showed an online supermarket, with the different departments represented by icons. I clicked on pastry, then on a pecan pie. It smelled like a banana. Was this a banana-pecan pie? I tried chocolate chip cookies. Banana again. Full Text (1132 words) Copyright New York Times Company Sep 13, 2000 I HAVE been to the future and it smells. It smells like . . . But I'm getting ahead of myself. For centuries, technology has struggled to catch up with human perception. The eye perceives motion, but until the 20th century, mankind made do with static representations of the visual field. The ear hears, but the first recordings did not come along until the late 19th century, and films did not add sound until the 1920's. And what about the nose?did not come along until the late 19th century, and films did not add sound until the 1920's....
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This note was uploaded on 02/08/2011 for the course MGT 3743 taught by Professor Staff during the Fall '10 term at Georgia Institute of Technology.

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NYT+091300+-+Now+on+the+Small+Screen+-+Scent+of+a+Kitchen -...

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