Session+_5+-+Forecasting+Part+3

Session+_5+-+Forecasting+Part+3 - Analysis of Emerging...

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Analysis of Emerging echnologies Technologies Forecasting – Part 3 September 8, 2010 1
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Tough Week for Google Texas Attorney General opened an antitrust investigation into how Google ranks search results last week. Concern is that they violate the principle of “ search neutrality .” In other words, they might bias listings to further their own interests or stifle competition. <do a search> How does Google rank “ organic ” search results? How does Google rank paid search results? Quality Score determined by historical click- hrough-r te Ad Rank = Cost-Per-Click bid × Quality Score sto ca c c t oug ate of the ad for that keyword, landing page quality, and other relevant factors. Do you think they’re being manipulative or “ vil”? evil ? So what if they are? Given that not every web site can be at the top of the results … it’s unsurprising that some less relevant, lower- pg , quality web sites will be unhappy with their ranking. Don Harrison, Google Deputy General Counsel http://www.nytimes.com/2010/09/04/technology/04google.html
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Ranking Organic Results Google PageRank : Measures the value of a page based on the number and quality of links pointing at it. Pages with high PageRanks are judged to be more authoritative. Uses this as part of the ranking algorithm. Page Rank Page Rank 8/10 Page Rank 7/10 8/10 Page Rank 7/10 Leverages the wisdom of crowds. http://www.prchecker.info/check_page_rank.php Back
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Google Antitrust Texas attorney general asking for more information on: • Foundem, British shopping comparison site. • SourceTool, a business search directory. • myTriggers, which collects shopping links. Foundem involved in the European Commission’s antitrust investigation of Google.
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Session+_5+-+Forecasting+Part+3 - Analysis of Emerging...

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