Session+_7+-+Technology+Adoption

Session+_7+-+Technology+Adoption - Analysis of Emerging...

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Analysis of Emerging echnologies Technologies Technology Adoption September 15, 2010 1
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White Spaces to the Rescue! http://www.youtube.com/watch?v=Y5JH_iCSTqA Look for an announcement from the FCC on Sept. 23 “opening the white space.” White space spectrum valuable because it is low-frequency, eaning it can travel farther with meaning it can travel farther with the same power, penetrate walls, etc. FCC forgoing the option to license the white space; instead will permit unlicensed use. There has every chance of this leading to the gg pp ; p FCC approved unlicensed white space use in Nov. 2008, but two issues persisted: • Requirement for devices to scan for unused g development of one or more billion-dollar industries. airwaves to choose a frequency. (Expected to drop this.) • Concern from broadcasters and users of wireless microphones. 2 Julius Genachowski, FCC Chairman p (Expected to give wireless microphones priority.)
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General Framework for the Course Identify the echnology Consider the Technology and e System in Make Predictions / entify Technology the System in Which it Operates Identify Opportunities Scanning and orecasting Innovation diffusion and chnology acceptance Forecasting Invention technology acceptance 3 Information Implications
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rdering f Products Ordering of Products Why? 4
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Innovation Diffusion Curve New technologies and other types of innovations are thought to diffuse ia an - urve via an S curve . The first derivative of the S-Curve yields the “hump” used to ategorize adopters categorize adopters. Innovators Early Early Majority Laggards 5 Adopters Late Majority
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Rogers 5 Factors of Innovation Diffusion Relative Advantage: the degree to which an innovation is perceived as being better than the idea it supersedes.
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Session+_7+-+Technology+Adoption - Analysis of Emerging...

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