Session+_10+-+Standards - Analysis of Emerging Technologies...

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Analysis of Emerging echnologies Technologies Standards September 29, 2010 1
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RIM PlayBook Research in Motion (“RIM”) just announced their tablet, the PlayBook. To be powered by the QNX operating system, recently acquired by RIM. No cellular connection of its own. Instead, will tether to your existing BlackBerry via luetooth Bluetooth. Good strategy? hy pay for Defensive move to keep existing customers? Will this lure new BlackBerry customers? Why pay for two data plans? Mike Lazaridis, co-CEO, RIM How will they sell this thing? Adobe CEO Shantanu Narayen on stage with Lazaridis – direct shot at Apple for 4 disallowing Flash on iPad.
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General Framework for the Course Identify the echnology Consider the Technology and e System in Make Predictions / entify Technology the System in Which it Operates Identify Opportunities Scanning and orecasting Innovation diffusion and chnology acceptance Forecasting Invention technology acceptance Technology platforms, network effects, standards, and frastructure infrastructure 5 Information Implications
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eBook Platforms? Kindle Sony Reader Nook Electronic Ink interface Q2 2010: Amazon sold 143 e-books for every 100 hardcover books. e-Reader Publishers Readers Software Developers (Kindle Development Kit still in beta) Amazon has about 650,000 books in its store. Sony and Barnes & Noble claim millions, but most are public domain. Apple’s may be less than 25,000. 6 http://www.nytimes.com/2010/07/20/technology/20kindle.html
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Winner-Take-All Platform (Standards) War First, a few fun facts. Data from late 2007 from the Leichtman Research Group (1300 household survey panel.) % of HDTV owners who aren’t actually watching any high-definition programming. 43% % of these owners who think they are. 50% About 40% of HDTV owners think they have a high-def DVD player, which if accurate, would represent a far greater number than high-def DVD players sold to that point. Why so few high-def DVD players at the time? s 7 vs.
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DVD War – Relevant factors? layers sold @ 600k + 100k - 200k Xbox @ 400k + millions on Figures are from the end of 2007 Players sold addins. @ PS3 consoles Price of players (low-end) $130 $275 Player distribution Wal-Mart, Target Wal-Mart, Target (until July aye d st but o a a,ag e 2007) Manufacturer support Toshiba, Sanyo, NEC, Microsoft (via Xbox) Sony, Apple, Dell, Hitachi, Matsushita, Pioneer, Sharp, TDK, Thomson Discs sold 2 to 1 margin for Blu-ray Disc storage 50 gb 30 gb Disc distribution Netflix + 250 (out of 5,000) Blockbuster stores Netflix + 1,700 (out of 5,000) Blockbuster stores
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This note was uploaded on 02/08/2011 for the course MGT 3743 taught by Professor Staff during the Fall '10 term at Georgia Institute of Technology.

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Session+_10+-+Standards - Analysis of Emerging Technologies...

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