Session+_19+-+Past+Present+Future+of+Internet

Session+_19+-+Past+Present+Future+of+Internet - Analysis of...

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Analysis of Emerging echnologies Technologies ast, Present, and Future of the Past, Present, and Future of the Internet November 15, 2010 1
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Whither Nokia? Nokia continues to lead the worldwide smart phone market with the Symbian operating system. A distinguishing product is Ovi Life Tools, which is a monthly service that includes: • Health care services (disease information) • Agriculture services (prices, weather, etc.) • Education (English tutorials) Entertainment (soccer results) What’s the target market? Since 2009, 6.3 million people in India, China, and Indonesia have signed up for the service (@ $1.35 / do es a a e s g ed up o t e se ce (@ $ 35 / month.) Major service is commodity pricing data, targeted to farmers. Nokia gets the data from agricultural extension and eather services weather services. I don’t have to go anywhere to find the prices. The prices are liable. I was cheated by my Dattarey Bhonge, a 27-year-old onion farmer in reliable. I was cheated by my agent. Now he can’t cheat me. Barshi, India Visibility of price data changes market dynamics. ..
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Traditional Physical Market… Traditional physical market: Buyers, vehicles, and the seller rep re all are all collocated at the market facility. Facilities located throughout the country. 3
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… Plus New Electronic Channel … 4
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Gives Buyers a Choice. 2003 Chevrolet Malibu 8,963 miles Bid $8,900 Current Bid: $8,800 Vehicle Information VIN: ABDSK3322278KSDS Options: AC, CD, PS, ABS Seller: ACME Rent-A-Car Condition Report BID ACTIVITY … $8,600 … … $8,700 … … $8,800 … 5
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From Which Auction Would You Buy? Traditionally, vehicle prices have varied by location due to supply / demand fluctuations. 2003 Chevrolet Malibu 12,000 miles Current Bid: 2003 Chevrolet Malibu 13,000 miles Current Bid: 2003 Chevrolet Malibu 14,000 miles Current Bid: Atlanta Orlando Tampa San Diego Bid $9,000 $8,900 Vehicle Information IN: Condition Report BID ACTIVITY $7,900 Vehicle Information IN: Condition Report BID ACTIVITY $6,900 Vehicle Information IN: Condition Report BID ACTIVITY Bid $8,000 Bid $7,000 VIN: ABDSK3322278KSDS Options: AC, CD, PS, ABS Seller: ACME Rent-A-Car VIN: ABDSK3322278KSDS Options: AC, CD, PS, ABS Seller: ACME Rent-A-Car VIN: ABDSK3322278KSDS Options: AC, CD, PS, ABS Seller: ACME Rent-A-Car Is this type of buyer demand shifting happening, and is it causing vehicle prices to become uniform throughout the country? 6
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The Sample ll transactions om anuary 003 une 2008 r vehicles ith ileage etween All transactions from January 2003 to June 2008 for vehicles with mileage between 15,000 and 21,000 . Over 2.5 million transactions. > 100,000 50,000 - 100,000 # of vehicles 10,000 - 50,000 5,000 - 10,000 , , < 5,000 7
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Which Facilities Are Attracting the Simulcast Buyers? $11,000 $11,500 $13,000 Electronic buyers Assume the market “average” rice is 8 average price is $12,000.
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Results 6% 24% 32% of lcast ctions 0% 8% 16% % Simu transa c 85% 100% 115% Average Price / Valuation of Vehicle Model at a Location For example, a location where Ford F150’s trade for below market value will attract a higher percentage of Simulcast transactions than a location where Ford 150’s trade for above market value.
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Session+_19+-+Past+Present+Future+of+Internet - Analysis of...

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