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Unformatted text preview: TR10 48 TECHNOLOGY REVIEW MARCH /APRIL 2009 S earch is the gateway to the Internet for most people; for many of us, it has become second nature to distill a task into a set of keywords that will lead to the required tools and information. But Adam Cheyer, cofounder of Silicon Valley startup Siri, envisions a new way for people to inter- act with the services available on the Inter- net: a “do engine” rather than a search engine. Siri is working on virtual personal-assistant software, which would help users complete tasks rather than just collect information. Cheyer, Siri’s vice president of engineer- ing, says that the software takes the user’s context into account, making it highly useful and ﬂ exible. “In order to get a system that can act and reason, you need to get a system that can interact and understand,” he says. Siri traces its origins to a military-funded artifi cial-intelligence project called CALO, for “cognitive assistant that learns and orga- nizes,” that is based at the research institute SRI International. The project’s leaders— including Cheyer—combined traditionally isolated approaches to artifi cial intelligence to try to create a personal-assistant program that improves by interacting with its user. Cheyer, while still at SRI, took a team of engineers aside and built a sample consumer version; colleagues fi nally persuaded him to start a company based on the prototype. Siri licenses its core technology from SRI.licenses its core technology from SRI....
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This note was uploaded on 02/08/2011 for the course MGT 3743 taught by Professor Staff during the Fall '10 term at Georgia Institute of Technology.
- Fall '10