Learn the Principles of Business Writing

Learn the Principles of Business Writing - Capture....

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Unformatted text preview: Capture. Deliver. Excel. Applying the Principles of Business Writing Ilja van Roon / Lucid Communication 2006 Ilja van Roon/Lucid Communication All rights reserved including the right of reproduction in whole or in part in any form This book can be downloaded for free at www.capturedeliverexcel.com. Written and edited by Ilja van Roon, Lucid Communication (www.lucidcommunication.nl) Proofread by Mark Biss, WordsRU (www.wordsru.com) Designed by Made of Man visual identity (www.madeofman.nl) Lucid Communication Paulinastraat 78 2595 GK The Hague The Netherlands www.lucidcommunication.nl Acknowledgements 5 Introduction 7 Overview of the principles of business writing 11 The Frst principle: focus 13 The second principle: purpose 27 The third principle: meaning 39 The fourth principle: substance 47 The Ffth principle: structure 53 The sixth principle: clarity 63 The seventh principle: humility 71 The writing process from start to Fnish 75 About the author 90 About the designers 91 Table of contents Acknowledgements Having grown up in a multicultural and multilingual environment, language has always been the best way for me to make sense of myself and the world. I love the raw po- wer, elegance and versatility of language, and not a day goes by in which I dont play or work with words. Looking back, it seems only natural that my passion has become my profession. To me, writing is a natural process that is inherently intuitive. I visualise, go by my gut feeling and listen to the sonic quality of language. With these resources at my disposal - and a decade of professional writing experience - the writing sometimes seems to happen by itself. But my way of working has an underlying structure that, I realised, I could try to teach others. This book was born of the desire to identify that underlying structure. While this seemed like a pretty straightforward task, I have to confess it has been frustrating and challenging. I am sure, that like me, you will appreciate the irony of a professional wri- ter having difFculty writing about his writing. Luckily for me, I found friends, relatives and clients willing to help me see this project through. They challenged my ideas and gave me constructive feedback on anything from style to structure. or this, I want to express deep gratitude to Julia Balandina at American International Group; Lindsay Bogaard at Bogaard Arena; Thijs Westerkamp, Ronald Meijers and StefF Gande at Krauthammer International; Heidi Does at TNT Logistics, Annedien Hoen at Annedienhoen.nl, Lucy Lambriex at Lab Lambriex, Cindy van Roon at Lexbridge, Branka van Roon at The Excellent Leadership Company, Marjolijn Dijksterhuis at Mea, Tari Habbitt and Dennis Larsen at ReputationInc and Iben Molenkamp....
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Learn the Principles of Business Writing - Capture....

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