Essentials of Marketing 15th Edition by William Perreault Jr \u2013 Test Bank - Essentials of Marketing 15th Edition by William Perreault Jr \u2013 Test

Essentials of Marketing 15th Edition by William Perreault Jr – Test Bank

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Essentials of Marketing 15th Edition by William Perreault Jr – Test Bank To Purchase this Complete Test Bank with Answers Click the link Below If face any problem or Further information contact us At [email protected] Sample Test Chapter 03 Evaluating Opportunities in the Changing Market Environment Answer Key True / False Questions 1.The external marketing environment is shaped by these four areas: economics, technology, politics/law, and culture/society. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-1 Level of Difficulty: 1 Easy Topic: The Market Environment
2.The direct market environment includes customers, competitors, and the IRS. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-1 Level of Difficulty: 1 Easy Topic: The Market Environment 3.The marketing manager can control the variables in the market environment. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-1 Level of Difficulty: 2 Medium Topic: The Market Environment 4.Company objectives should shape the direction and operation of the whole business.
AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-2 Level of Difficulty: 1 Easy Topic: Objectives should Set Firm’s Course 5. Objectives should set the firm’s course. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-2 Level of Difficulty: 1 Easy Topic: Objectives should Set Firm’s Course 6.A mission statement sets out the organization’s basic purpose for being.
AACSB: Reflective Thinking Blooms: Remember Learning Objective: 3-2 Level of Difficulty: 1 Easy Topic: Objectives Should Set Firm’s Course

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