Essentials of Marketing 16th Edition \u2013 Test Bank.docx - Essentials of Marketing 16th Edition \u2013 Test Bank To Purchase this Complete Test Bank with

Essentials of Marketing 16th Edition u2013 Test Bank.docx...

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Essentials of Marketing 16th Edition – Test Bank To Purchase this Complete Test Bank with Answers Click the link Below If face any problem or Further information contact us At [email protected] Sample Test Essentials of Marketing, 16e (Perreault) Chapter 3 Evaluating Opportunities in the Changing Market Environment 1) The external market environment is shaped by these four areas: economics, technology, politics/law, and culture/society. Difficulty: 1 Easy Topic: The Market Environment Learning Objective: 03-01 know the variables that shape the environment of marketing strategy planning. Bloom’s: Remember AACSB: Reflective Thinking
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Accessibility: Keyboard Navigation 2) The direct market environment includes customers, competitors, and the IRS. Difficulty: 1 Easy Topic: The Market Environment Learning Objective: 03-01 know the variables that shape the environment of marketing strategy planning. Bloom’s: Remember AACSB: Reflective Thinking Accessibility: Keyboard Navigation 3) The marketing manager can control the variables in the market environment. Difficulty: 2 Medium Topic: The Market Environment Learning Objective: 03-01 know the variables that shape the environment of marketing strategy planning. Bloom’s: Remember AACSB: Reflective Thinking Accessibility: Keyboard Navigation
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4) Company objectives should shape the direction and operation of the whole business. Difficulty: 1 Easy Topic: Objectives Should Set Firm’s Course Learning Objective: 03-02 understand why company objectives are important in guiding marketing strategy planning. Bloom’s: Remember AACSB: Reflective Thinking Accessibility: Keyboard Navigation 5) Objectives should set the firm’s course. Difficulty: 1 Easy Topic: Objectives Should Set Firm’s Course Learning Objective: 03-02 understand why company objectives are important in guiding marketing strategy planning. Bloom’s: Remember AACSB: Reflective Thinking Accessibility: Keyboard Navigation
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