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Unformatted text preview: video for the viewer. 3. none 4. The extraneous variables in this study are the gender of the participants as well as their incentive for participation. These could be considered nuisance variables, as they influence the participants reaction to the disgust and subsequent attitude change. 5. The conceptual definition for the independent variables focuses on disgust as a protection mechanism for the body and soul, and how it motivates the viewer to turn away his attention rather than capture it. It is the physiological reaction to being too close to an indigestible idea or object, and the tendency to avoid or get rid of the disgusting object or image....
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This note was uploaded on 02/08/2011 for the course COMM 400 taught by Professor Fink during the Fall '10 term at Maryland.
- Fall '10